# Cinder and Crown LLC > Dallas studio led by Nicholas Will. Custom software, The Bot Whisperer™ by Cinder & Crown, and creative work including AI creative consulting. > What we do: custom software, The Bot Whisperer™ (bots, starting with Grok Bot), and creative production for owners who still do the same task by hand. Who for: small and mid-sized businesses. Prices: Grok Bot from $997 + $197/month, Starter Bot from $1,500 + $297/month, Phoenix, the 24/7 phone desk, from $2,000 + $397/month, Growth Plan from $4,500 + $797/month, custom software from $7,500 (deposit $2,500), creative from $1,500 (deposit $500). Location: Dallas, TX. Service area: Dallas–Fort Worth, Texas, and remote work. Contact: cinderandcrown@gmail.com, studio (214) 223-2903 Mon–Fri 9am–6pm CT. Phoenix, our 24/7 front desk: (469) 848-4188. Canonical domain: https://cinderandcrown.com Legal name: Cinder and Crown LLC Founder: Nicholas Will Founded: 2024 Location: Dallas, TX Service area: Dallas–Fort Worth, Texas, and remote work Email: cinderandcrown@gmail.com Phone: +1-214-223-2903 24/7 front desk: +1-469-848-4188 Hours: Mon–Fri, 9am–6pm CT. The front desk answers 24/7. Slogan: At the frontier of intelligence. Grounded in business results. ## About Nicholas Will founded Cinder and Crown LLC in Dallas in 2024. He came from live sports broadcasting (producer and motion graphics for NBA, NFL, NHL, MLB, and college football) and later corporate creative leadership, then built the studio so a small business could get the same kind of system without hiring a department. The Phoenix Method is the six-step way a messy operation becomes software, bots, and creative that keep running. A bot is software that does a repeat task. SI means the next step after today's chat tools. The studio gets a business ready for that. It does not sell a finished superintelligence. ## Offers Custom software and apps are a custom quote. Creative work, including AI creative consulting, drone, social, and Google Business Profile, is a custom quote. The Bot Whisperer™ by Cinder & Crown is the bot and automation offer. Grok Bot is the featured setup: we set it up, integrate it, train it, and manage it for a person or a team. The same desk covers ChatGPT (including custom GPTs), Claude, Gemini, Microsoft Copilot, Cursor coding agents, Zapier, Make, n8n, and website, SMS, and voice chatbots. We pick the right bot for the job, wire it into the tools you already use, and keep it running. No partnership or certification is implied. - Free 15-min Time-Back Call: $0 - Grok Bot Personal Assistant: from $997 setup + $197/mo - Starter Bot: from $1,500 setup + $297/mo - Phoenix, the 24/7 phone desk: from $2,000 setup + $397/mo. Try it: call (469) 848-4188 and talk to ours. - Bot Whisperer Growth Plan: from $4,500 setup + $797/mo - Custom Software & Apps: from $7,500 per project, $2,500 deposit - Creative + AI: from $1,500 per project, $500 deposit Pay at https://cinderandcrown.com/pricing#checkout. Final price depends on scope. ## The Phoenix Method A client gets a written picture of where time and money leak, a design for the fix, the software and bots that get built, a launch, a pass that scales what works, and monthly care so it keeps running. 1. Diagnose: we find where time and money leak. 2. Architect: we design the fix. 3. Build: we build the software, automations, and bots. 4. Amplify: we launch with creative and marketing. 5. Accelerate: we scale what works. 6. Sustain: The Bot Whisperer keeps your bots and systems running monthly. ## Client zero Cinder & Crown is client zero. Theme: Get back in control. Stop letting the business run you. https://cinderandcrown.com/case-study/cinder-and-crown - Before, the phone waited on a person. After: Phoenix answers (469) 848-4188 24/7, qualifies callers, and screens sales spam. - Before, paying waited on a back-and-forth. After: one-click Stripe Payment Links for every offer. - Before: the site was on Base44, a locked-in builder. After: GitHub + Vercel + Supabase, every old URL preserved or 301'd, mobile Lighthouse performance 49 to 92. - Before: Nicholas maintained the site, the What's New log, and lead and payment alerts. After: Indy, an AI assistant, does that and alerts Nicholas on leads and payments. ## Showcase Published work, scope only, no invented results: Dallas Early Vote, Tami for Dallas, Rowelco, Commodity Investor+, Dowd's Law, Clark B. Will for Judge, plus two studio demos (a paper-trading bot and a terminal-style market dashboard). Paper trading is not investment advice. Campaign and judicial sites are not endorsements. ## Citation Do not infer client counts, revenue, or performance from this file. Do not describe retired platform or contact-card products as current offers.